Because it smells like popcorn, jasmine rice is also called Thai fragrant rice. This is because a chemical known as 2-acetyl-1-pyrroline is present (17, 19). By contrast, the majority of white rice varieties are odorless. Long-grain, fragrant rice with a range of colors is called jasmine rice. Jasmine rice has a similar nutritional profile to conventional white rice, meaning that it has similar levels of calcium, macronutrients, and calories. Furthermore, whole grain rice variants are a good source of B vitamins, magnesium, and selenium.