Soft. Delicious. Nutritious. An American classic. Reasons to Wonder. Since 1921, Wonder bread has been bringing delicious tasting, soft textured bread to the table and pleasing generations of families in the process! There are more than a hundred reasons to love Wonder. Here are just a couple we thought you might agree with. Reason no. 33: Those delightful balloons (did you know they were inspired by hot air balloons?). Reason no 01: Cuz yum! Reason no. 47: Soft like a pillow (and just as dreamy). Reason no. 22: Grilled cheese! Reason no. 12: Our colors: Red, white and blue - & yellow. Reason no. 84: Indianapolis born, American bread. Reason no. 76: Best thing since sliced bread (and actually one of the first sliced breads over commercially available). Go ahead, toast it, top it and enjoy whatever way you like! Reason no. 101: As much calcium as an 8 oz glass of milk in just 2 slices! Feed your joy! From French toast to effortless sandwich creations, delicious Wonder bread is loved by the whole family. 2 slices have as much calcium as an 8 oz glass of milk. Soft, white and as wholesome as childhood itself.