Kellogg's Apple Jacks is a popular breakfast cereal made by the Kellogg Company. It consists of colorful, ring-shaped cereal pieces, primarily orange and green. The flavor profile of Apple Jacks is a blend of apple and cinnamon, though the apple flavor is quite subtle compared to the cinnamon. The cereal is typically sweet, crunchy, and is often enjoyed with milk. It is marketed primarily to children, though adults who enjoy sugary cereals also eat it.
Over the years, Apple Jacks has become known for its distinctive branding, including playful mascots and memorable advertising campaigns. Despite its name, the cereal's flavor is more cinnamon-forward than apple-like.