Crafted with naturally derived coconut oil, our newborn baby lotion is thoughtfully designed with input from parents like you. It helps protect delicate baby skin by maintaining its natural moisture balance. The reformulated pink baby lotion is tailored specifically for the unique needs of baby's sensitive skin and is hypoallergenic, as well as pediatrician- and dermatologist-tested, ensuring gentle and effective moisturizing. Suitable for babies, kids, and adults, this versatile lotion can be incorporated into a daily skincare routine. Simply massage it onto the skin after a bath or whenever dryness occurs for soothing, gentle hydration.