Bringing out the best in blondes. Enhance shine, reduce brass, and fight against unwanted yellow tones with Not Your Mother's Blonde Moment Purple Treatment Shampoo, and enjoy shinier and softer hair with Not Your Mother's Blonde Moment Purple Treatment Conditioner. Both formulated with violet rice extract, our purple shampoo gently cleanses and moisturizes hair while our conditioner nourishes and conditions hair, all while reducing brassiness and fighting against yellow tones to help maintain blonde hair color and highlights. Plus, its fruity floral fragrance will leave your hair smelling delicious. Safe for natural hair and color-treated hair, this shampoo and conditioner for blondes is made for all hair types, including straight hair, wavy hair, and curly hair. Made with good vibes only, our purple shampoo and conditioner is sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan. Only use Blonde Moment Purple Treatment Shampoo 1-2 times a week in place of regular shampoo, lather and work into wet hair, and rinse thoroughly. Follow with Blonde Moment Purple Treatment Conditioner, apply generously and evenly to hair, work through to ends, leave on 2-3 minutes, and rinse thoroughly, Blondes, you were born to shine.