Business Driven Technology 4th Edition


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Pages 640
Isbn 10 0073376795
Isbn 13 9780073376790
Version 4th Edition
Books format Hardcover
Author Baltzan Phillips
Publisher McGraw-Hill Higher Education
Publish date September 2009
Language English

Business Driven Technology 4th Edition

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.

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