The mark consists of the words "EL VIEJO LUIS" in black letters on a yellow banner at the top of a horizontal yellow frame oval design and the words "FARM FRESH" in black letters on a smaller yellow banner at the bottom of the oval design. There is an image of a light tan man from his shoulders upward wearing a gray and white hat with a black band and black frame eye glasses and a white shirt in the middle of the oval with a blue sky and green mountains in the background and a variety of green, orange, yellow, red, purple, and white vegetables on the left and right side of the bottom yellow banner.

Mark For: EL VIEJO LUIS FARM FRESH® trademark registration is intended to cover the categories of meats and processed foods, namely, meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; frozen and processed fruits; frozen vegetables; fish, chicken, vegetable and ham croquettes; meats and processed foods, namely, meat, fish and poultry; meat, fish, chicken and ham croquettes; preserved, dried, frozen, canned and cooked fruits and vegetables; dairy products in the nature of milk products excluding ice cream, ice milk and frozen yogurt; cheese; yucca and cheese croquettes; canned beans; dried beans; tomato paste; guava paste; processed hearts of palm; canned sardines; vegetable oil for food; corn oil for food; fried plantains; fruit pulps; frozen appetizers consisting primarily of chicken or seafood; frozen chicken, namely, chicken croquettes; fruit concentrates and purees used as ingredients of foods; frozen meat; vegetables, namely, frozen cassava, processed hearts of palm, frozen plantains; processed creamed corn; fruit pulp for making beverages