The two busiest shopping days of the year are coming up; are you prepared?
A crucial aspect of brand marketing is being ready for Black Friday and its online cousin, Cyber Monday.
After all, you don't want to pass on the possible revenue and sales chances that the current market might offer your company.
Both Black Friday and Cyber Monday marketing strategies require a digital marketing strategy and knowing the ins and outs of the Cyber Monday 2022 market can help you create a strategy that attracts leads and prospects and turns them into customers.
In this comprehensive guide to Cyber Monday 2022, we'll go over what this day is, why it's significant at least as much as Black Friday, key forecasts to bear in mind, and the top 9 methods to use.
What is Cyber Monday?
The term "Cyber Monday" was initially used in 2005 to refer to the Monday after Black Friday, when retailers urged customers to move their in-person shopping to an online venue.
With the addition of Cyber Monday, Black Friday will no longer be a one-day event but rather a weekend-long sale.
Some businesses utilize Cyber Monday as a backup day to offer products that didn't sell out on Black Friday, but the majority use the two days as two facets of a single marketing strategy.
Brands are able to sell more products and target two different audiences on the same weekend by emphasizing the in-store shopping experience on Friday and then promoting online transactions on Monday.
This year Cyber Monday falls on Monday, November 28th after Black Friday on Friday, November 25th.
Black Friday or Cyber Monday: Which Draws the Most Customers?
Although Black Friday and Cyber Monday are frequently seen as two distinct days under the same marketing campaign, there are differences in the kinds of goods and discounts that are provided.
Black Friday is often a day of in-person shopping, therefore businesses usually concentrate their marketing efforts on real goods.
Brands frequently sell products that can be tried on, such as clothing or shoes, candles and lotions that can be sniffed, foods that can be sampled, and toys that can be handled.
Black Friday sales frequently include doorbuster prizes or freebies at the register, adding to the in-person shopping experience that is challenging to mimic online.
After all, there is more joy in receiving a gift than there is in clicking "add to bag" during an internet purchase.
The same things that are popular for that experience on Black Friday are likewise promoted more on Cyber Monday by businesses.
On Cyber Monday, in particular, technological products are at their most affordable, focusing on language that prioritizes digital experiences.
Cyber Monday sales strongly emphasize items like laptops, gaming systems and PCs, televisions, video games, tablets, phones, and even subscription services and SaaS packages.
This means that if you are a retail brand, you may divide your marketing efforts for each day between the two different product categories without attempting to cram too many sales into a single shopping occasion.
Top Cyber Monday Predictions for 2022
You must comprehend the predictions being made about consumer behavior and rival marketplaces if you want your Cyber Monday 2022 strategy to succeed.
Here are a few noteworthy forecasts:
Pre-Black Friday Sales
Black Friday and Cyber Monday are two days that some firms use to spread out their inventory sales, but other brands use them to get their products out of the warehouse and into the hands of buyers.
Many businesses will promote their remaining inventory of Black Friday-unsold goods to consumers on Cyber Monday, either with the same deal or in a different deal package.
Although it's not always assured that an item purchased on Black Friday will still be available on Monday, shoppers are nonetheless pressured to complete their purchases as soon as possible.
The ability of brands to manipulate quantity, price, and deals is one of the most alluring aspects of an e-commerce shopping day.
While Black Friday shopping will frequently announce their bargains well in advance, Cyber Monday is frequently full of last-minute deals with stringent time constraints.
If you wish to employ this tactic, you must warn your clients that the discounts they desire won't be promoted in advance. In this manner, they will be aware to regularly check your website or sign up for emails in order to be alerted when the deal becomes available.
If you don't inform them, your time-sensitive offers won't sell because there won't be any sense of urgency.
Free & Quick Shipping Isn't Always a Promise
The promise of quick delivery times or free shipping come to mind when we think of standard online bargains as some of the greatest perks that are frequently included.
On Cyber Monday 2022, anticipate a change to this customary promise.
Retailers no longer feel the need to offer free shipping on all orders or next-day delivery as Cyber Monday has become more popular since shoppers would still buy from them.
There may still be free shipping choices, but they will likely be more difficult to find and come with higher purchase requirements or slower delivery periods.
What you can do this Cyber Monday
Update your website
Your company website serves as the base for your entire Cyber Monday campaign. You wouldn't be able to close a single sale without it. Therefore, it's crucial to refresh your website.
Beyond neat visuals and understandable writing, your website must be ready to manage the surge in traffic you anticipate on Cyber Monday 2022.
A/B Test Your E-Commerce Experience
Updating your website is only one aspect of creating a great online experience.
Additionally, you must make sure that every step of a customer's purchasing experience—from the first time they browse your online store to the time they complete their purchase—is faultless.
Run as many tests as you can to ensure that your Cyber Monday website visitor's experience is simple and understandable.
Make sure all the procedures are integrated so that a consumer isn't searching through your online store for things with obscure names or waiting for an email confirming their purchase.
Spend money on advertisements
The advertising budget for a brand is frequently a source of conflict amongst teams.
In order to acquire high-performing search phrases or outbid the competition for the top spot on search engine results pages, or SERPs, brands and businesses with limited marketing budgets frequently struggle to find the money.
If there was ever a chance to spend as much money as you want on advertising, Cyber Monday is it.
Offer a fresh idea
A new product or limited-edition item that won't be available once the sale finishes can be featured on Cyber Monday in 2022.
This not only encourages people to buy on the spur of the moment, but it also gives you an advantage over other businesses in your industry.
You can also try to offer these limited edition items without the price discounts that the rest of your products will have on Cyber Monday as an added bonus to new products.
You can still sell out without offering exceptional discounts because the limited number of things available—and not their price—creates urgency.
Using timers, create urgency
On Cyber Monday, generating urgency is the name of the game.
Without a sense of urgency, shoppers will not be compelled to make a purchase on the event day and will postpone their choice until a later day in the year.
You may utilize timers and countdown clocks to instill that crucial sense of urgency in your leads, but restricted stock is also a terrific approach to stimulate early sales.
You can do this by sending out daily emails counting down to the day, posting social media updates, or by adding a literal clock to your website or online store through a countdown clock plug-in.
Make ready the customer service team
Brands can lose sight of a crucial aspect of their operations — the customer care team — as they get so focused on building out their online businesses and devising marketing tactics.
Your customer support team needs to be ready for the inquiries that come in over the holiday season because it is a stressful time for both employees and customers.
Prepare your staff for the surge in inquiries because customers will want prompt responses to their questions and don't want to wait in lengthy hold periods to speak with a representative.
No matter how big or little your business is, planning needs to be done as soon as possible. However, it's never too late to start.
Before the big day, you need to develop a digital plan that uses several touchpoints and channels to reach as many people as you can.
You may draw clients, keep them engaged in your deals, and persuade them to make purchases during the Cyber Monday 2022 sale with a variety of promotions and advertisements.
It's critical to be aware of the appropriate metrics to monitor and to have a comprehensive understanding of what a successful ad entails if you want to maximize the effectiveness of your advertising campaigns.